During the Milan Music Week, a whole week – November 20-26 – dedicated to music and its new forms, Sky Italia set up in Milan, at corso Garibaldi 115, an on-air stage called X Factor Music District to bring the talents of X Factor Italy closer to their fans.

It’s our XuniPlay platform that makes this media initiative more digital and fascinating.

For the entire week, we stream live, on six totems of Clear Channel Milan circuit, two daily moments of X Factor Italy shot from the X Factor Music District:

  • the “The Flight”, live program of RTL 102.5 on air from 3 to 5 PM;
  • the performances of the most popular talents of the latest editions of the TV show who will perform live on the stage of corso Garibaldi.

With XuniPlay the X Factor Music District events for the Milan Music Week will be available all over the city!