On Monday 22th of February, fabbricadigitale<\/strong> took part in the TV show Ore12<\/strong> <\/a>in Cremona 1 studios; Luca Carabetta, Innovation Labs<\/em> manager, shared the company\u2019s latest developments with the public.<\/p>\n \u201cWhat phygital experience is?\u201d asked immediately the spokesperson, journalist Giovanni Palisto.\u00a0\u201cPhygital is the evolution of smart city, where the city is digitally designed through a logical and physical mapping of places, architectural goods, work of art, events and activities of any type. On the basis of the user\u2019s profiling, it is possible to suggest itineraries, points of interest and events related to personal tastes and preferences\u201d, answers Luca Carabetta.<\/p>\n After contributing in EXPO2015\u2019s success as technological partner, where it managed the devices\u2019 network for digital signage, fabbricadigitale accepted a new challenge and participated in the front row for \u201cMantova Phygital City\u201d project.<\/p>\n Mantova, elected as \u201cItalian Capital for the Culture 2016\u201d, will be the first city offering a \u201cphygital experience\u201d: thanks to an innovative platform, citizens and tourists could live the city in a completely new way. A new visiting experience is born; it links the physical world with the most innovative technologies at the service of people.<\/p>\n Despite products\u2019 international orientation and high-end technological services, the headquarter is based in Casalmaggiore in the province of Cremona and fabbricadigitale is strongly committed to territory development and supports young people\u2019s ideas through \u201cLa Voce ai Giovani\u201d project (www.lavoceaigiovani.it<\/a>).<\/p>\n In 2016, fabbricadigitale included the innovation world in a new department organized in three different areas: innovation ideas, innovation campus and innovation labs. Each area collects different skills but it is involved in the same purpose, that is offering a space for ideas contamination to people from inside and outside the company and support them in realizing their plans.<\/p>\n<\/div><\/div><\/div><\/div><\/div>