Project: Interactive Showroom
Product: XuniPlay Signage and Phygital
BU: Digital Media
In collaboration with TIM and Olivetti, we realized the interactive showroom of the Arneg headquartered in Padova (Italy), where customers are guided during the entire purchase process living a new, digital and real experience.
The showroom has been equipped looking at a multichannel approach with:
- tablets app for leading visitors in looking upon the available products, following their physical location (map) or category. Getting closer to the interested product, the app sends an alert on the tablet informing about the product details;
- totems software that makes the showroom planimetry, product location, technical and economics details available.
The visitors’ answer was positive and customers understood completely the latest engagement strategies.