Customer: Mantova city
Product: XuniPlay – Phygital Tools
Activity Area: Multimedia Management and Engagement

Description: Mantova, as Italian Capital of Culture 2016, offers a new experience to its users, both citizens and visitors of the city; the paradigm “phygital city”, evolution of “smart city”, is born.
The term “phygital” means the perfect integration between the physical and digital world at the service of people.
Thanks to XuniPlay, a multimedia software platform, there is a synergy between the physical space of the city where the user is located, and the digital world, where technologies complete and enrich the experience.
The user is followed through his visit itinerary and he can choose from a wide range of information (pictures, texts, video 3d, video 360°) according to his preferences and tastes.

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