Live engagement outdoor in MilanFD2017-11-21T17:41:43+01:00
Customer: Clear Channel Product: XuniPlay Signage BU: Digital Media
For our partner Clear Channel Italia we realized two digital live engagement outdoor events in Milan.
The digital totem placed in the city center hosted Mara Maionchi and the singers of X Factor 2016 in November, and Guido Meda for the launch of the first race of Moto GP 2017 last March.
Equipped with speakers, webcams, temporary mike, the totem showed Mara Maionchi and Guido Meda live from the Sky Italia and Sky Sport studios, giving the possibility to interact in real-time with people who were in Corso Vittorio Emanuele.
Both the events verified a great success in terms of engagement: in addition to the public appeal, we registered a high social reply.