On Thursday 24 March at 12.30 am, in Milan, at Foyer Toscanini of Teatro alla Scala, fabbricadigitale will take part in Mantua’s press conference.

Mattia Palazzi, Mayor of Mantua, will present to the press the city’s election as Italian Capital of Culture 2016 and will launch officially the initiatives for the present year, in front of well-known guests and institutional representatives.

In this important occasion, fabbricadigitale makes official its participation as technological sponsor thanks to the creation of an innovative technological platform equipped with AI that will turn Mantua into the first Italian Phygital City.

Thanks to phygital experience project, citizens and tourists enjoy an interactive support that will provide useful services, targeted information, rich multimedia contents as well as custom itineraries recommended by a virtual guide according to the kind of user: families with children, elderly people or disabled.

This new and intelligent way to interact with the city is possible through app for smartphones, totem, Smart TV and wearable devices that use the digital mapping of artistic places, events, pieces of art as well as urban environment, services to the citizens and public buildings.

Thanks to phygital experience project, it will be possible to support all users depending on their needs and contest while they are guided to the discovery of squares, monuments, places and spaces of interest around the city.